LOS ANGELES, CA (April 6, 2010) – Schaaf Consulting, an affiliate program
management firm, today announced it acquired Internet marketing firm PartnerCentric,
Inc. The combined entity creates one of the largest outsourced program management
(OPM) companies.

The new company, which will be known as Schaaf-PartnerCentric, will be led by
Schaaf Consulting CEO, Brook Schaaf, and headquartered in Los Angeles. PartnerCentric
Founder and President, Linda Woods, will remain with the new company as a strategic
advisor. Financial terms of the deal were not disclosed.

“We are excited to leverage the powerful combination of our two companies
for the benefit of our clients, our partners and our industry,” Schaaf said. “We
will be able to bring best practices of two great companies to the affiliate
programs we manage and will continue to deliver innovative, indispensable program
management.”

The two companies already manage many of the top-performing affiliate programs,
including the eBay Partner Network, 21st Century Auto Insurance, Constant Contact,
SnagAJob.com, Moosejaw Mountaineering and Quicken Loans.

“I have been working with Schaaf Consulting since 2007, and I haven’t
been this impressed since my best friend’s boyfriend tried to kiss me at
prom,” said Kate Runyon, Internet Marketing Coordinator at Moosejaw. “Maybe
that didn’t come out right but you probably get it.”

Woods said she agrees that the clients of both companies will be well-served
by the experience and expertise to be found within the combined company.

“This is a win-win for our clients and affiliates who are going to gain
even more tools and technologies, support and service in order to grow their
businesses,” Woods said. “We have enjoyed a long and friendly relationship
with Schaaf Consulting, and we all saw the great potential that would come from
bringing our two teams together.”

Relationship building with affiliate partners has always been a key strength
of both companies, which will continue to have a dedicated team managing affiliate
development for the eBay Partner Network.

“If there’s one thing we’ve learned, it’s that there is no one-size-fits-all
approach to success when you’re talking about building relationships with quality
affiliates,” said William Martin-Gill, Director of Internet Marketing at
eBay. “PartnerCentric’s team of affiliate managers has helped us develop
our existing and potential publisher base by working closely with publishers
to optimize their sites using our Quality Click Pricing model. They have also
opened our affiliate channel to non-traditional publishers. We know Brook and
Forrest and look forward to what they’ll bring to the combined entity.”

About Schaaf Consulting

Brook Schaaf and his brother, Forrest, joined forces to create Schaaf
Consulting in 2006. Los Angeles-based Schaaf Consulting now employs a team of
seven full-time workers and manages programs for a variety of top performing
clients including Moosejaw Mountaineering, Intuit Websites and Constant Contact.
Schaaf Consulting is the winner of the 2008 Ad:Tech Limelight Award for Best
Affiliate Marketing Campaign.

Previously, Brook Schaaf was the Affiliate Program Manager for Zappos.com, Shoes.com
and Edmunds.com. Schaaf Consulting is a charter member of the Performance Marketing
Association, for which Brook serves on the board of directors. For more information,
visit www.schaafco.com.

About PartnerCentric, Inc.

Founded in 2004, PartnerCentric was among the first Outsourced Program
Management companies. PartnerCentric President and Founder, Linda Woods, started
her career in affiliate marketing with Commission Junction in 1999, before becoming
well-known as an affiliate marketing consultant and as a pioneer in the OPM space.
Woods and her team currently manage affiliate programs for a variety of top merchants
including 21st Century Insurance, eBay Partner Network and Quicken Loans. In
2009, PartnerCentric was a finalist for Commission Junction’s CJYou Agency of
the Year award. The company was headquartered in Santa Barbara, CA., until relocating
to Chestertown, MD last fall.

Follow Schaaf-PartnerCentric on Twitter

http://www.twitter.com/schaafco

Become a fan of Schaaf-PartnerCentric on Facebook

http://www.facebook.com/pages/Schaaf-Consulting/137237471741?v=wall

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